Structured surveys
Questions designed for clarity and intent
Surveys are only as good as the questions they ask. Themistra provides a focused set of question types that cover the most common research needs — each designed to be easy for respondents to answer and easy for creators to configure with confidence.
Multiple choice
Let respondents choose what fits best
Multiple choice questions are ideal when you want respondents to select from a predefined set of answers.
Creators can:
- Define a custom list of options
- Choose whether respondents may select one option or multiple options
- Switch between single- and multi-select without rebuilding the question
- Optionally enable a comment field for context (without making the question open-ended)
This flexibility makes multiple choice suitable for everything from quick preferences to detailed checklists.
Live example
Scale
Measure intensity, agreement, or frequency
Scale questions help capture how strongly respondents feel about something, not just what they choose.
Creators can:
- Set a scale starting at 1 and ending anywhere between 3 and 10
- Choose from common scale meanings such as Likelihood, Agreement, or Satisfaction
- Customize the left and right labels to match the exact wording they need
Presets make setup fast, while custom labels ensure the question always fits the context.
Live example
Yes / No
Simple decisions, answered instantly
Yes / No questions are perfect for binary choices and quick confirmations.
They keep the survey moving and reduce cognitive load when a nuanced answer isn’t required.
When needed, you can pair them with an image for quick, unambiguous context.
Live example
Short text
Collect open-ended input
Short text questions allow respondents to answer in their own words.
They’re ideal for:
- Explanations
- Feedback
- Clarifications
- Anything that doesn’t fit neatly into predefined options
Live example
Collect verified contact information
Email questions provide a dedicated input for collecting email addresses with built-in format validation.
They're ideal for lead capture, follow-up requests, or any scenario where you need a reliable way to reach respondents after the survey.
Key details:
- Built-in email format validation prevents typos and invalid entries
- Clean, focused input that signals exactly what's expected
- Works well as the first or last question in a survey flow
Images
Add visual context where words aren’t enough
When you need more context, add-ons help questions land more clearly — without turning the builder into a maze of settings.
Images can be attached to almost any question to provide context, reference, or visual cues.
Creators can:
- Upload, replace, or remove images at any time
- Preview exactly how the image appears to respondents
- Control how much horizontal space the image takes, from compact to wide
This is especially useful for visual comparisons, UI feedback, or concept validation.
Live example
Audio + comment
Capture nuance without slowing people down
Audio clips work well when spoken instructions, sound samples, or tone matter more than text alone.
For most question types, you can also enable an optional comment field so respondents can add context only when it's useful.
Creators can:
- Upload and replace audio files
- Choose whether audio plays automatically when a page starts or stays user-controlled
- Invite extra context with an optional comment — without forcing it on everyone
Live example
Ranking
Understand priorities through ordering
Ranking questions let respondents order items by priority, preference, or importance.
Instead of asking what matters, ranking shows what matters most — revealing relative priorities that simple selection can't capture.
Creators can:
- Define a custom list of items to be ranked
- Require respondents to rank all items or only their top choices
- See aggregated rankings to identify clear patterns across responses
- Combine with images or audio for richer context
Ranking questions work especially well for feature prioritization, preference studies, and competitive analysis.
Live example
Matrix
Efficient feedback across multiple dimensions
Matrix questions ask the same question about multiple items at once, reducing repetition and survey fatigue.
When you need consistent ratings across several topics, matrix questions keep the experience compact and focused.
Creators can:
- Define multiple row items to be evaluated
- Choose from scale, multiple choice, or yes/no columns
- Collect structured feedback faster than separate questions
- Export data in a format ready for analysis
This format is ideal for satisfaction surveys, feature evaluations, and any scenario where you're comparing multiple items on the same criteria.
Live example
Purpose-built, not overcomplicated
Every question type in Themistra is designed to support clarity, focus, and thoughtful responses.
There are no redundant controls and no unnecessary complexity — just the right tools to ask better questions and get better answers.
Experience these question types yourself
Create your first survey with audio, images, and all question types available from the start.